3 Tips For Managing Leads

3 TIPS FOR MANAGING LEADS

1. Deliver content to your leads that either they want or that they need to know, when they need it.

2. Respond to your leads in a timely manner.

3. Ask your leads qualifying questions.

You’ll want to deliver pertinent content to your leads on what you want them to do next. By creating a set of letters that you automate to your auto responder you can keep them abreast of new developments, new information that they would like to know about and information that you want them to know about. Of course, you want these messages to be delivered to them at the right time. You never put the cart before the horse. These messages must be given at the appropriate time to cause the effect that you expect.

Another thing you want to do is to respond to your leads in a timely manner. Usually within 48 hours at the max. You want them to know that you are attentive to them and that if they are in business with you they can hear from you regularly and on time. Don’t wait days or weeks to contact them because they will forget who you are. They are probably searching for an opportunity or leadership with more than one company so you have to be on point with making that issue known to them.

Ask your leads qualifying questions.

This can lead to the difference between landing a new deal or wasting your time and efforts with the wrong match. Control your enthusiasm by asking targeted questions. Don’t lead in with your pitch. Instead ask some probing questions to find out who makes the decisions on purchasing and what exactly is the prospect looking to attain. People are more likely to buy from you if you can create an emotional connection.

What we do with our leads determine our success.

Wishing for you the success that I wish for myself.

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