The Learning Network: June 2013

My mentor Vickie Wooden instructed us to write about why it is important for you to promote your business everywhere that you can.

If you have a product or service that you are trying to sell how will anyone know you have these things unless you broadcast it? Most of the gurus say “The money is in the list.” A lot of us wonder “what list?” It’s your Lead list. This is the list of people that you can promote your product or service to. This is the list of people that will join your network, promote your product, advertise that product by word of mouth, or even write a testimonial about your product or service. You need a list.

There are several ways to put yourself out there (or what we call brand yourself). You can write articles and send them to article directories. This can be a good method because those articles can give you results for months or years to come.

You can write a blog about your business or your niche. Blogs are updated on a daily basis so that you can give your readers thoughts and updates on the progress you are making and the changes that are happening through all the sources available to you and to them. When you write your blog be sure to give relevant content and engaging content. Make it fresh and new. Give value. Remember, your readers are like you. They are looking for valuable content; something that they are interested in and are looking for answers.

Video marketing is exploding because I believe most people would prefer to listen or watch a video rather than read a long treatise about a subject unless they are working on their doctorate degree. Videos are very easy to make. If I can make one, anyone can make one. Plus they are fun. You can create different characters like my mentor does and she has us all in stitches portraying those characters. And we all know someone like the characters she portrays. So have fun. Make a video. Don’t forget to add your information i.e., contact number, website, email address, Skype name and any other ways that someone can contact you. It may lead to a connect or a sale.

There are many more ways to brand yourself which I may discuss in another writing.

Well, have fun and have a great branding experience!

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