What is a Capture Page?

A capture page, also known as a Lead Capture Page or a Landing Page is a single web page that appears in response to clicking on an online advertisement. It usually involves some type of “offer” to entice prospects to submit their name and email address thereby giving you access to share information with them via your “list” Click here to see example. ,

Many, many marketers say “The money is in the list.” But when I first started internet marketing I was like “what list?” I didn’t know the first thing about a list. Later I learned that the “list” is your target market. In other words, the people that are interested in either obtaining or learning more about your business or offer.

The job of a capture page is to collect information from your prospect and have them give you their permission to send them to more information in which they have shown an interest.

Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rates to determine the success of an advertisement. You need a URL tracker for this. I use this one. Click here.

It works like this: You post a free offer or offer something for free. When the prospect signs up and clicks on “get access” or some term meaning the same thing the offer is produced.

When the prospect signs up their information goes into your autoresponder which adds it to your “list”.

There are two types of landing pages: reference and transactional.

Reference landing page

A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements.

Transactional landing pages

The purpose of the transactional landing page is to entice a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a future prospect. A transactional email campaign can be established in the future. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.

So a capture page is a good tool to use to market your product. I use this suite of internet tools, which includes capture pages, sales pages, training videos and more. Click here.

Wishing you great success.

SOME DO'S AND DON'TS TO SELLING YOUR PRODUCTS ONLINE

Many small business owners are hopeful that offering their products online will increase their bottom line. But the digital marketplace is increasingly crowded and it can be hard to stand out from the pack. The good news is that being a small business can actually give you an edge over bigger brands - if you know how to use your size to your advantage. Here are some do's and don'ts you need to take your business to the next level:

Don't build your own online shopping platform. While you may believe that having your own website will attract new shoppers, website development and maintenance is expensive and time consuming. Unless your brand already has the visibility needed to attract consumers without advertising or marketing, traffic to the site will be hard to generate.

Don't expect your products to sell on a large online marketplace. While big online marketplaces like Amazon or eBay attract a high volume of online shoppers, unless customers are searching specifically for your brand or come across your products by accident, they will likely never see your products.

Do partner with a retail platform that can help you engage with your customers. OpenSky.com is a new and free social shopping marketplace dedicated to building the businesses of small merchants. OpenSky.com will provide you with your own customized online store, a new business toolkit including tips and support, and a built-in community of more than 2.5 million engaged social shoppers, enabling you to foster one-on-one connections and market your goods directly to them. Because they're already pre-disposed to shop, a follower of your brand on OpenSky is 27 times more likely to buy than a Facebook fan. These engaged followers lead to more sales with less cost to you. Best of all- It's incredibly easy. To begin, visit www.OpenSky.com/marketplace to learn more and join this fast-growing network of brands and customers.

Do your due diligence in using the tools you need to help grow your business such as programs that train you how to do what is needed. Click here. This particular program also offers sales pages already set up with a product and a paypal link. To view Click Here. It comes complete with an autoresponder and pre-written messages to use with your autoresponder if needed.

Do market your products in a one-of-a-kind way. Create eye-catching content, making sure all your photos are high quality and shot in their best light.

Do establish yourself as an authority. Consider creating tips, recipes or behind-the-scene snippets. If your products are naturally-sourced, why not share photos from the beautiful hike that provided your inspiration for it? Sharing relevant and relatable content will keep your customers coming back.

Do use your size to your advantage. While big retailers are busy playing the price-cutting game, you can work smartly to connect with a community of loyal followers who really appreciate what you do. Harness the personal relationships you've made with customers through social platforms where you can strengthen connections by sharing product news, relevant content and personal reminders about new items you think they'll enjoy. Remember that what makes your small business special is your customers' opportunity to feel a personal connection with you, the entrepreneur and your passion - your product. That’s what we call building a relationship.

Do start now. While selling online may seem overwhelming, following these easy steps will help you make others fall in love with your brand.

Great Success

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I’d like to introduce you to “My Hero”. She’s 8 years old.

Her name is Nataly Gonzalez. She lives in Puerto Rico. I met her, her mother Bada and her grandmother Ludy on a cruise from San Juan, Puerto Rico to St. Thomas, St. Kitts, St. Lucia, St. Maarten and Barbados. We shared a table at the early seating for dinner.

As you can see, Nataly looks like a little angel and that is the way I’ve come to think of her. She has long wavy hair down to her waist. She was just the sweetest thing I’ve met in a long time. And something about her eyes touched my heart every time I looked at her. Now I guess you’re wondering why I said that she is my hero. This is why.

Her mom told me that Nataly has decided to donate her beautiful locks to the sick children who need wigs because they lost their own hair due to illness. Now for me, it was truly amazing for a child so young to be so compassionate as to think about other children who would benefit from her sacrifice. It never ceases to amaze me how many wonderful people there are who care so much about others. It is a good testimony to her family who raised her to be so kind a loving. Children have always held a special place in my heart and this one just melted it by her courageous sacrifice and her loving heart. God bless you Nataly and bless your family for raising you so well.

Celebrating My Birthday

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I really enjoyed my birthday today – November 5, 2013. I made the big “65”. It’s medicare time. Let’s party!!! LOL. I went to my favorite restaurant “Red Lobster” with two of my good friends Mary and Faye.

I had a couple of Long Island Iced Teas and the Admiral Feast with extra Walt’s shrimp instead of clam strips and an added side of crab legs.

The staff brought me a scoop of ice cream with a candle in it and they sang “happy birthday” to me. I had a ball. We all met there in our new cars and our great attitudes. I was calling myself The Rasta Party Birthday Girl. I took lots of pictures and posted them on my Facebook page. I took a couple of videos also.

I feel at this point in my life that I am “living the life of Riley”. That term refers to a sitcom that used to be on TV in the old days. I have not been cheated by life at all. God has been so very good to me and I am grateful for all my blessings, which includes my friends and family.

All I can say is “Thank You Lord!”