What is a Capture Page?

A capture page, also known as a Lead Capture Page or a Landing Page is a single web page that appears in response to clicking on an online advertisement. It usually involves some type of “offer” to entice prospects to submit their name and email address thereby giving you access to share information with them via your “list” Click here to see example. ,

Many, many marketers say “The money is in the list.” But when I first started internet marketing I was like “what list?” I didn’t know the first thing about a list. Later I learned that the “list” is your target market. In other words, the people that are interested in either obtaining or learning more about your business or offer.

The job of a capture page is to collect information from your prospect and have them give you their permission to send them to more information in which they have shown an interest.

Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rates to determine the success of an advertisement. You need a URL tracker for this. I use this one. Click here.

It works like this: You post a free offer or offer something for free. When the prospect signs up and clicks on “get access” or some term meaning the same thing the offer is produced.

When the prospect signs up their information goes into your autoresponder which adds it to your “list”.

There are two types of landing pages: reference and transactional.

Reference landing page

A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements.

Transactional landing pages

The purpose of the transactional landing page is to entice a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a future prospect. A transactional email campaign can be established in the future. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.

So a capture page is a good tool to use to market your product. I use this suite of internet tools, which includes capture pages, sales pages, training videos and more. Click here.

Wishing you great success.